I am highly skilled at increasing media hits through my extensive experience and cooperative relationships with editors, writers and influencers of general consumer, special interest, travel and business publications. While holding a managerial position in a public relations department, generated 6B, 5M media hits about Seattle, equaling $10B, 91M in equivalent advertising value during a four-year period.
I have an extensive background in composing public relations materials such as press releases, fact sheets, one sheets, web copy, newsletters and specialized materials as requested by media and have experience with working with company leadership on all levels, including collaboration on company’s annual report, quarterly CEO newsletters and crafting speaking points for media interviews and speeches.
Through my newly obtained Strategic Marketing certificate at the University of Washington, I have learned how to write a strategic marketing plan, conduct an integrated marketing plan and prepare a full marketing plan for a local Seattle business.