Senior public relations specialist experienced in media and public relations, print and web content creation, storytelling and corporate communications, seeking a public relations position with an organization that could benefit from high-level communications to enhance or solve their publicity efforts.
Skilled public relations professional with more than 10 years’ experience generating positive media coverage in domestic and international media markets by pitching stories and collaborating with media across all mediums, the objective being increasing the awareness of the economic impact of the tourism industry in Seattle and King County.
Established and maintained cooperative relationships with representatives of general consumer and special interest and business publications.
Participated as member corporate public relations team. Via dedicated campaign-based campaign publicity alone, 2016 garnered 450 million media mentions and $3 million in equivalent advertising value. Overall, excluding campaign-based results, the 2016 public relations team generated more than 2 billion media mentions and garnered $25 million in equivalent advertising.
Composed various public relations materials such as press releases, fact sheets, one sheets, web copy, newsletters and specialized materials as requested by media.
Experienced with working with company leadership on all levels, including collaboration on company’s annual report, quarterly CEO newsletters and crafting speaking points for media interviews and speeches.
Proficient at creating strategic communication plans while maintaining project deadlines, tracking and analyzing all project management related results.
Educated in operating in dynamic environments with shifting priorities, demands and tight deadlines while maintaining project progression.